“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…” – Howard Schultz

I was sharing dinner earlier this week with several of my colleagues, and the conversation turned to the topic of work, motivation, and ambitions. One of the more rewarding aspects of my job is to understand what motivates my fellow team members – and to make sure we honor those elements as we build our business.

“To be honest, I just love helping people find work”, one of our recruiters said. “The beauty of working in staffing is that you get the opportunity to make a difference in someone’s life every day”. Prophetic words that spoke volumes about what motivated her behavior.

And I can tell you this statement was a genuine as the day is long. I know this because I saw it in action. Earlier that day we met several of our consultants during a client visit. One of those consultants pulled our recruiter aside to inform her his assignment would be ending prematurely. I wasn’t part of that conversation, but I did witness the follow up. Continue reading →