“Change your words, change your world.” – [Story of a Sign by Alonso Alvarez Barreda]

One of my fellow colleagues in Europe sent this YouTube video to me recently, and I thought it worth featuring in my leadership message. This is one of the more powerful messages I have ever seen put to video. Crisp, clear…kind of slaps you in the face. If you have not already seen this video, it is worth a watch.

Here’s the URL:

It’s interesting how often I get pulled in to resolve a situation that boils down to one simple issue – the message. Perhaps we ought to spend a little less time thinking about WHAT we are going to communicate, and a little more around HOW we are going to communicate it. Food for thought.