“From perspective comes clarity.  From clarity comes clear thinking.  From clear thinking come ideas.  And from ideas come answers.”

[Andy Andrews]

By now you are beginning to see a theme emerge around innovation as an “institutionalized” process for organizational success.  I’ve been saving this leadership quote for a few months now because I believe it speaks to the concept of innovation, particularly the importance of perspective when driving innovation.  What I love about this quote is how it chains the importance of starting with perspective if you hope to end with answers.  So let’s speak to the concept of perspective.

What is perspective?  Webster’s dictionary had two definitions I thought relevant in this case:

• The capacity to view things in their true relations or relative importance
• The interrelation in which a subject or its parts are mentally viewed (point of view)

So what does perspective have to do with innovation, solving problems, or gaining answers?  The answer is: everything.  Relevance.  Relationship.  Priority.  Point of View.  Before you can even begin to develop ideas that lead to answers, you have to gain perspective and clarity on the issue.

Think of how Apple has revolutionized the MP3 player, cell phone, and tablet market.  To be fair, they didn’t invent any of these devices.  The iPod, iPhone and iPad are all variants of technology that existed far before Apple created them.  But what Apple focused on almost entirely was perspective.  The perspective of their user.  How their customers would consume information.  How their customers might use their products.  So they had to put themselves in the shoes of that customer.  They had to start with perspective.  And I think we’ll all agree, Apple products are cool because of “how” you use them. Because of how they interface with you.

This is why it was so important for an organization to institutionalize innovation across the company.  Each of you has a unique perspective.  Many of you work directly with and beside your customers.  And in doing so you gain perspective – the perspective of those customers.  That is so important.  For any business to successfully deliver on the promise of its offerings it must start with that perspective.